About Us
Launched in 2018, Gem Keepers is a brand new online gem store created by the people behind StarRuby.in – the pioneers in bringing gemstones to the online world.
Harshil Zaveri, the founder of StarRuby.in, was always fascinated by the beauty, rarity and exquisiteness of natural gemstones. Coming from a family of jewelers, the love for gems was in his blood.
In the early 2000s, buying diamonds and jewelry online was the latest fad throughout the world. However, no single company in the world specialized in selling rubies, sapphires, emeralds and other gemstones through the internet. For the average gem buyer, access to gemstones was restricted to local brick-and-mortar jewelry stores - most of which had very limited knowledge about fine gemstones and charged huge premiums for sourcing them.
The desire to create something new, combined with his passion for gemstones, led Harshil to come up with the idea of StarRuby.in - the world’s first full-fledged online store selling gemstones and gemstones only.
Between then and now, StarRuby.in has grown to become one of the most reputed gem companies in the world - selling on multiple e-commerce platforms such as eBay, Amazon, Etsy and Catawiki apart from their own online store.
To keep up with the times and with the changing e-commerce landscape, the team behind StarRuby.in has come up with GemKeepers.com – an exclusive online gem store with a unique collection of fine gemstones, the latest online shopping functionalities and a simplified checkout system.
StarRuby.in & Gem Keepers set themselves apart by offering an unmatched collection of natural & unheated / untreated gemstones at wholesale prices - all certified by international gem-labs like GIA, GRS & IGI.
GemKeepers.com is the online property of StarRuby.in Pvt. Ltd., based in Mumbai, India.
Our Vision
Helping India retain its position as the “Gem Capital of the World”
Our Mission
The People behind Gem Keepers
Parimal Zaveri
(President)
Parimal’s role at Gem Keepers
Parimal is responsible for overlooking the company, formulating and executing long-term strategies. He is the lead policy maker, setting the tone for the company’s values, ethics and culture. He plays a highly receptive role, with involvement in departments such as production and supply chain.
Favorite Gemstone
Emerald
Harshil Zaveri
(Founder & CEO)
Harshil's role at Gem Keepers
Harshil, being the founder, is the face of Gem Keepers. He is responsible for all of the company’s worldwide sales, operations and customer support. Fascinated by the rarity and exquisiteness of natural gemstones, his focus is on unlocking the potential of the natural gemstones market to drive value for his customers.
Favorite Gemstone
Golden-Yellow Sapphire
Vismay Zaveri
(Co-Founder & Chief Gemmologist)
Vismay's role at Gem Keepers
Vismay, a leading Geologist & Gemmologist, is the co-founder of Gem Keepers. He leads our technical team and is responsible for the underlying technology behind our photography systems, gemstone grading and certification processes.
Favorite Gemstone
His Wife
Nita Zaveri
(Head of Finance & Accounts)
Nita's role at Gem Keepers
Nita oversees the accounting, business support, financial planning and analysis, internal audit and tax functions at Gem Keepers. She has over a decade of experience building and leading finance teams with significant operating scale and complexity of this brand.
Favorite Gemstone
Opal
Trupti Zaveri
(Head of Marketing)
Trupti's role at Gem Keepers
Trupti plays a key role in strengthening the Gem Keepers brand image and focuses on expanding business on various marketplaces. She is responsible for brand management, marketing communications, market research, advertising, content and digital marketing.
Favorite Gemstone
Ruby
Devanshi Zaveri
(Head of Administration)
Devanshi's role at Gem Keepers
Devanshi manages and supervises the day-to-day operations of Gem Keepers She is responsible for overlooking shipping, supply chain, service and support, and the social responsibility initiatives. She plays a lead role in organizing and coordinating inter and intra departmental operations.
Favorite Gemstone
Blue Sapphire
Gemstone Supply Chain
We, at Gem Keepers, source rough & semi-cut gemstones directly from mining localities in various African & Asian countries, which are then cut and polished into beautiful gems at our cutting centres at Mumbai & Jaipur.
Bridging the gap between the source of gemstones and the end customer by cutting down on the supply chain, ultimately making gemstones affordable.
Gem Photography
Taking professional looking photographs of gemstones is an incredibly difficult and daunting task. Thanks to our co-founder, Vismay Zaveri’s years of research on development of customized lighting systems and advanced macro photography techniques, we have been successful in making true-to-life gemstone photos a reality. The pictures and video clips provided on our product listing pages fairly and accurately depict the actual appearance of the gemstones as seen in person.
Lights, Camera . . . Gemstones!